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Digital Marketing Trends That Are Here To Stay
By Vicky Tamaru Guest Columnist As someone old enough to enjoy playing Space Invaders when it was brand new, I’ve had the pleasure of watching digital trends emerge, morph and sometimes die off with an...
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Content Marketing Takes a Deep Commitment
By Phil Reilly, Guest Columnist Today’s marketing landscape is all about content. Brand self-promotion has been replaced with content marketing, which benefits the audience. What is content? At CMD, we...
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“Convention”-al Wisdom
Thinking outside the box yields positive results at major music and tech festival. By Doug Cox Guest Columnist How do you stand out from the crowd? That’s a difficult enough question under normal...
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School is in Session
A Q&A with Wexley Headmaster Cal McAllister. Choosing the name Wexley School for Girls, a Seattle-based marketing and ad agency, was a great way to get noticed and start a conversation. Co-founder...
View ArticleGoodbye to 2011 – We Won’t Miss You (We Hope!)
By Gerry Michael, MBA, CPA Guest Columnist As 2011 fades slowly into the rearview mirror, most of our clients are of the opinion that it didn’t end any too soon. Entering 2012, although there are some...
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Direct Marketing: Technology, Trends & Tactics
By Mike Gilbert, Partner, GCDirect Marketing I hear this a lot from marketers: “What I used to do isn’t working, so what should I do now?” My answer? Focus on the key principles of direct...
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Accentuate the Positive in 2012
By Spyro Kourtis Guest Columnist Marketers tend to look on the bright side of things. We must. It would be hard to persuade anyone to buy our products if we only pointed out the flaws. Despite reports...
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Aiming at the Right Target
It seems I rarely leave a client presentation nowadays without being asked how to measure the success of what we’re proposing. It is a fair question. And one that too often catches marketing...
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